Our Team

Real Experience. Real Results.

TPI Sports Group is led by professionals who have spent decades inside the sports world—leading organizations, building departments, solving problems, and leading teams. We understand how sports organizations operate because we’ve lived it.

We’re not just consultants. We’re trusted partners with firsthand knowledge of what works, what doesn’t, and how to move your organization forward.

Patrick Barry
Patrick Barry

Principal, Executive Strategy

30+ years leading professional and youth sports organizations as an executive

Yancey Jones
Yancey Jones

Principal, Revenue Strategy

20+ years of sports sales and leadership experience across 6 leagues (NFL, NHL, MLS, USL, NBA, and NCAA)

Cara Schubbe
Cara Schubbe

Director of Operations

10+ years managing sports operations across USL, MLS and NISA

Rob Cerulo
Rob Cerulo

Sponsorship Development

15 years of wide-ranging experience in the sports industry, across college athletics, MLB, NBA, and NHL.

Brynja Rados
Brynja Rados

Sponsorship Development

9+ years of experience building meaningful partnerships and driving revenue through relationship-first strategies.

Built for Collaboration

We work with transparency, trust and a shared goal of helping your club reach its potential. Whether we’re leading a strategic project or supporting your internal staff, we approach every role as part of the team. We listen closely, adapt to your workflow, and stay focused on what success looks like for you and your team. Collaboration is at the core of how we succeed together.

Collage of sports images