Yancey Jones
Principal, Revenue Strategy
Yancey is a trusted leader in the sports industry, bringing over 20 years of experience in sponsorship strategy, revenue generation, and departmental leadership.
His career spans senior roles within professional sports, including the Kansas City Chiefs, and St. Louis CITY SC, where he impacted corporate sponsorship revenue growth as Director of Partnership Development. Yancey also served as Vice President of Sales for FC Tucson and Director of Corporate Partnerships for Saint Louis FC, with earlier roles driving ticketing success for the St. Louis Blues and Dallas Mavericks. In the collegiate space, Yancey held premium sales and consulting leadership positions with The Aspire Group and IMG Learfield, supporting athletic departments in building stronger sales departments and revenue streams.
Known for his strategic mindset, determination, and collaborative approach, Yancey has consistently exceeded revenue goals across every stage of his career. His ability to translate vision into execution, paired with a deep commitment to client success, makes him a vital partner for sports entities seeking long-term impact and meaningful brand connections. As Co-Founder of TPI Sports Group, he plays a pivotal role in guiding clients toward sustainable growth through innovative partnerships and strategic consulting.
Outside of his career, Yancey enjoys spending time with his wife, family and their dog.